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June 12, 2008

Rebtel, easyGroup to Offer Mobile VoIP in United Kingdom



By Anuradha Shukla
TMCnet Contributing Editor

Rebtel (News - Alert) and easyGroup Offer Mobile VoIP Services to UK Consumers

 
Encouraged by a new brand licensing agreement with easyGroup, Rebtel officials said today that they’ll increase the company’s presence in the United Kingdom and reach new markets for their mobile VoIP services.
 
Rebtel-powered services for low-cost international phone calls from any mobile phone now will be sold and marketed on easyGroup’s Web site, company officials say.
 
The companies have not disclosed the terms of the brand license agreement. According to Rebtel, mobile VoIP services offered by easyMobile are compatible with any mobile phone without modification. The services are quick to set-up, and work with consumers’ existing contracts with their U.K. operators.
 
Anthony Robb-John, managing director of easyGroup IP, said that making international calls using traditional mobile phone operators is no longer the most cost-effective and efficient way to stay in touch. He said that mobile VoIP works is easy to use and there is a big market for this kind of service to and from the United Kingdom.
 
“Sir Stelios and easyGroup are our kind of partners,” said Hjalmar Winbladh, co-founder and chief executive officer of Stockholm, Sweden-based Rebtel. He said that they want to make a difference in people’s lives and offer services for the many, not the few.
 
“They take on the big boys in the market and treasure relentless innovation. And most importantly they’re open and honest. Those are all values that Rebtel was built on,” Winbladh said.
 
Rebtel officials say that there are at least 5.5 million British-born people living abroad, and more than 1 million non-British European Union citizens living in the United Kingdom. The company says that in London alone, one in three people were born abroad, and at least another 10,000 foreign-born citizens are settling in the nation’s capital city each month.
 
Anuradha Shukla is a contributing editor for TMCnet. To read more of Anuradha’s articles, please visit her columnist page.
 
Don’t forget to check out TMCnet’s White Paper Library, which provides a selection of in-depth information on relevant topics affecting the IP Communications industry. The library offers white papers, case studies and other documents which are free to registered users. Today’s featured white paper is Fixed Service Strategies for Mobile Network Operators, brought to you by Comverse (News - Alert).
 
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