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| [December 01, 2009] |
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24 Hour Fitness Launches "My24" iPhone App and Mobile Web site
SAN RAMON, Calif. --(Business Wire)--
24 Hour Fitness, the largest privately owned U.S. fitness chain and a leading health club industry pioneer, is now ‘mobile'. The company has recently introduced My24 - an iPhone (News - Alert) application (app) and Mobile Web site. The new offerings bring fitness management features directly to mobile devices. Users can now locate clubs while on the move, review club amenities, look up class schedules and access a variety of fitness tools.
Although the app was designed with 24 Hour Fitness members in mind, it is also available to the general public without a log-in requirement. "Everyone is welcome to download the app," said Tony Wells, Chief Marketing Officer. "At 24 Hour Fitness, we pride ourselves on providing members unsurpassed access to products and services to help them achieve their fitness goals."
Features of the My24 iPhone app include:
Club Finder - My24 lists nearby clubs when users enter a local zip code on their handheld device or quickly find clubs using the "search by city" or "advanced search" functions. iPhone users can auto-locate clubs using GPS technology
Club Details - My24 users can retrieve club location information, club photographs, and full lists of available club amenities.
Class Schedule Finder - Allows users to search for upcoming classes at specific club locations; includes details such as names instructors and class formats
Default Club Setting - By setting a default club, users can get quick access to their preferred club information like class schedules and contact information
In addition to 24 Hour Fitness information, My24 users have access to the following personal health tools:
Body Mass Index (BMI) Calculator - BMI is a useful indicator of overall fitness. Users can calculate their BMI and keep track of changes over time
Calorie Burner - Tracks workout duration and intensity to conveniently calculate hard-burned calories
Resting Metabolic Rate - Helps track the number of calories consumed while at rest. Users can monitor calories burned when they are not working out
Daily Calorie Calculator - Calculates approximate calorie needs based on activity levels
Video Library - Mobile access to the 24 Hour Fitness YouTube (News - Alert) video channel at http://www.youtube.com/user/24HourFitnessInc. This includes class videos and equipment instruction
Refer a friend - Users can refer a friend to 24 Hour Fitness
The company welcomes additional suggestions for future add-ons from the public via its Facebook (News - Alert) page at facebook.com/24hourfitness.
Photos of the handheld application features are available at:www.24hourfitness.com/downloads/pdf_iphone.pdfwww.24hourfitness.com/downloads/vector_iphone.ai
About 24 Hour Fitness
Headquartered in San Ramon, Calif., 24 Hour Fitness, an innovative leader in the health and fitness industry, serves more than 3 million members in more than 400 clubs. Founded in 1983 as a one-club operation, 24 Hour Fitness pioneered the concept of making fitness accessible, affordable and a way of life for everyone. The company demonstrates its leadership through sponsorships like that of the U.S. Olympic Team and a commitment to the community through various charitable and in-kind donations. In addition, 24 Hour Fitness enjoys strategic partnerships with major consumer brands like Coca-Cola, Dial and Everlast and for the past eight seasons has partnered with NBC's popular reality TV show, The Biggest Loser. Please call 1-800-224-0240 or visit www.24HourFitness.com for more information and to find the location nearest you.
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