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TMCNet: Toronto's hottest shopping strip comes to life for a one-night-only extravaganza of fashion and fun

[September 02, 2009]

Toronto's hottest shopping strip comes to life for a one-night-only extravaganza of fashion and fun

(Canada Newswire Via Acquire Media NewsEdge) << LOULOU magazine celebrates five years as Canada's Shopping Expert with retail discounts, food and drink, giveaways, online deals and more >> TORONTO, Sept. 2 /CNW/ - Calling all fashionistas and shopping enthusiasts! To celebrate five years as Canada's Shopping Expert, LOULOU magazine, in association with VISA, is throwing a Block Party in Toronto on Sept. 23 that will transform Bloor St. into THE ultimate shopping hotspot.


<< Deep discounts at some of Canada's favourite stores --------------------------------------------------- >> Offering deep discounts of up to 45% off on the latest fall fashion, shoes, handbags, jewelry and makeup, LOULOU's Block Party will take place between Yonge St. and Avenue Road on Bloor and feature some of Canada's favourite retailers, including: Banana Republic, BCBG MAXAZRIA, Gap, Guess, Joe Fresh Style (in a special pop-up store at Sassafraz Restaurant in Yorkville), Puma, Town Shoes and Winners, among others.

<< Kate Voegele live ----------------- >> That's not all: There will be a live acoustic performance by One Tree Hill TV actress and singing sensation Kate Voegele (and one of LOULOU's September cover girls), refreshments, stuffed goodie bags, talks about fall trends by LOULOU editors, makeup applications courtesy of Revlon-and much more! << A national celebration ---------------------- >> For Canadian fashionistas outside of Toronto (and Montreal, which is having its own exciting Birthday Block Party Sept. 24), there are still many ways to celebrate. Online, Loulou5th.com features special VIP Deals, which can be used to get daily discounts from major national retailers.

PLUS, there is $10,000 in Visa prepaid cards to be won.

<< A fifth birthday bash --------------------- >> As LOULOU turns five, there is much to celebrate. Since the 2004 launch, LOULOU has had a phenomenal circulation increase: 45% for English edition and 21% for French edition. Not only that, LOULOU now reaches more than one million readers with each issue.

LOULOUMAGAZINE.COM also joins in the celebration by launching mobile coupons, a first for a Canadian publication. Now LOULOU website visitors can register to get mobile coupons and deals where a bar code to be scanned by merchants is placed on their mobile devices (cellphone, PDA, smartphone).

"We are really proud to celebrate five years of LOULOU, but it's not really about us - it's about our readers, with whom we share a great passion - shopping!" says LOULOU editor-in-chief Claude Laframboise. "The Block Party and VIP deals are our way of thanking those readers who count on us to bring them great advice on fashion, trends and shopping issue after issue, year after year." << BIRTHDAY BLOCK PARTY When Wednesday, September 23, 5 p.m. to 9 p.m.

Where Bloor Street and Yorkville, between Avenue Road and Yonge St., Toronto What A shopping extravaganza RSVP Register at loulou5th.com Limited edition coat for charity -------------------------------- >> LOULOU is also giving back: LOULOU's editors have hand-selected a limited-edition puffer coat designed by Buffalo David Bitton and $20 from the sale of each coat will be donated to Shelternet, a national support network for abused women and their children. The coat is available at select Buffalo stores across Canada.

Shoppers must RSVP online to attend this exciting event. Visit Loulou5th.com-and come join our celebration! << Many thanks to our sponsors: Presenting: VISA Gold: Almay, Banana Republic, Guess, Joe Fresh Style, Oakley, Red Rain Revlon, Rogers, SAQ, Town Shoes, Winners Silver: BCBG MAXAZRIA, Gap, Puma, Antoine Laoun Sponsors: Smirnoff One Pour Cocktails, Baileys, and Sterling Vineyards >> About LOULOU magazine and louloumagazine.com Launched in 2004, LOULOU is Canada's Shopping Expert. Packed with expert advice, amazing deals and unique finds, LOULOU delivers the hottest fashion, beauty and lifestyle buys on the Canadian market-with complete purchasing information for every item featured. With editions in English and French, LOULOU is the perfect accessory for Canadian shoppers coast-to-coast. For further information about LOULOU magazine, visit louloumagazine.com. LOULOU is published by Rogers Publishing Limited (TSX: RCI; NYSE:RG), a division of Rogers Media Inc. For further information about the Rogers group of companies, visit rogers.com.

<< /NOTE TO PHOTO EDITORS: A photo accompanying this release is available at http://photos.newswire.ca. Images are free to accredited members of the media/ >>

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