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R2C Group Builds Presence in San Francisco Delivering Direct Response Television Services to Bay Area Companies
SAN FRANCISCO, CA, May 26, 2009 (MARKETWIRE via COMTEX) --
R2C Group, the nation's largest independent direct response agency,
is now delivering DRTV expertise to companies in the San Francisco
Bay Area. Last year, R2C Group acquired Chautauqua Communications in
San Francisco to build its digital media practice. Over the past 12
months, this new San Francisco office for R2C Group has been built
into a Bay Area hub for accessing all of R2C Group's services,
including Direct Response Television (DRTV).
"The San Francisco Bay Area has lacked sophisticated direct response
television services because Bay Area agencies have tended to focus on
traditional brand advertising for TV media," commented Chris
Peterson, President and Managing Partner for R2C Group. "R2C Group is
one of the largest buyers of DRTV time in the country and has a very
sophisticated operation and technology that includes a proprietary TV
response database with more than $1B in comprehensive results. This
data includes multi-layered information on how DRTV affects other
channels, such as search, site traffic, and retail. Now companies in
the Bay Area can turn to a local resource -- R2C Group's San
Francisco office -- to tap into one of the biggest players in the DRTV
world to understand what it takes to succeed in this medium."
"There are many companies with products that can work very well on
DRTV -- they simply need the expertise, planning and resources
required to make the medium work. And when it works, it's one of the
most scalable media channels available," explained Peterson. "Many
new and innovative products were actually launched first on DRTV,
including the first cell phone, the first DVR, early Internet access,
and satellite TV, to name a few."
"There are also companies that use our media planning and buying
services to simply reduce their media costs by leveraging DRTV
inventory, which typically costs 50%-75% less than inventory
purchased for general advertising," added Peterson.
While traditional ad spending decreased nationally in 2008, direct
response advertising continues to rise(1). Amidst an economic
downturn, many marketers are finding it challenging to measure the
"success" of their ad spending. Direct response advertising is
emerging as an effective and accountable solution to traditional
advertising, offering a results-driven approach that provides clients
with tangible results that can actually be measured and used to
optimize ROI. R2C Group, the nation's largest independently-owned
direct response agency, is leading the charge, offering integrated
direct response solutions to a wide variety of clients, spanning big,
blue chip brands, to more traditional direct products and services,
plus companies launching new, innovate products and services.
About R2C Group
R2C Group, Inc., the nation's largest independent direct response
agency with more than $400M in annual billings, is a full-service,
response-driven advertising agency headquartered in Portland, Oregon,
with offices in San Francisco, Philadelphia, Providence, Los Angeles,
and Chicago. Leveraging "the Art and Science of Accountable
Advertising," R2C Group combines the talent and resources of creative
agency Respond2 and media buying agencies Cmedia and Marketing &
Media Services (MMSI). Clients include Adobe, Cisco, Chase, Bare
Escentuals, Estee Lauder, Philips, Humana, Nautilus Bowflex, Riverbed,
Euro-Pro, and others. More information is available at
www.r2cgroup.com.
(1) Source: Nielsen Monitor-Plus
CONTACT:
Ryan M. Wines
PR & Marketing Manager
R2C Group
Phone: 971-544-3578
Email: Email Contact
SOURCE: R2C Group
http://www2.marketwire.com/mw/emailprcntct?id=FDB724A77DAC08CD
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