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NSR Projects $18 Billion in Advanced Satellite Coding and Modulation Equipment Sales Over Next Six Years
(Marketwire Via Acquire Media NewsEdge) CAMBRIDGE, MA, March 18 / MARKET WIRE/ --
NSR today released its newest market
intelligence and forecast report: "Advanced Satellite Coding and
Modulation, 2nd Edition." The report examines market and technology trends
for the use of DVB-S2, MPEG-4 and non-standard advanced technology and
provides regional implementation schedules for ground-segment equipment
used in satellite-delivered applications.
The report concludes that the market for advanced equipment will continue
to experience healthy demand driven by application-specific factors under
both new system deployments and migration scenarios. NSR projects global
shipments of 142 million advanced units for end/receive sites and teleports
between 2009 and 2014. Equipment manufacturers are expected to achieve
revenues of over $18 billion for the sale of these units that include
MPEG-4 DTH set top boxes and Digital Video Recorders (DVR), DVB-S2
modulators and IP receivers, MPEG-4 video encoders, advanced satellite
broadband terminals with Adaptive Code Modulation (ACM), SCPC
carrier-canceller and LDPC modem options, video edge processors, and
integrated receiver-decoders (IRDs).
The study indicates that implementation schedules will be tightly
associated with a range of factors that affect deployments on a regional,
application and equipment-type basis. Factors facilitating growth include:
-- HD-ready households and content availability fostering churn-enhancing
HD/DVR adoption in DTH
-- use of MPEG-4 compression for standard definition DTH distribution in
high-growth markets such as India
-- wider manufacturer support for ACM in ASIC chipsets enabling new
enhanced satellite broadband systems
-- cable digitization benefiting from HITS distribution
-- regional high space segment costs together with technology maturation
shortening pay-back cycles for SCPC and IP trunking equipment using carrier-
overlapping and flexible LDPC coding
"While all studied applications will benefit from the efficiencies
introduced by synergetic advanced coding and modulation technologies,
industry-wide forecasts are largely influenced by dual replacement and high
growth scenarios taking place in the global DTH sector," noted Carlos
Placido, Analyst for NSR and author of the report. "The combination of HD
leadership in North American and European DTH, HD global expansion and
MPEG-4 being used for standard definition in high growth DTH markets, such
as India, point to a diversified market for advanced equipment sales that
is expected to hold up well in the current economic cycle," stated Placido.
NSR also anticipates strong demand for advanced equipment to support a
growing need to implement ACM in satellite broadband, HITS platforms
targeting cable digitization and telco-TV, DVB-S2 digital media content
distribution and advanced SCPC. "Although small in comparison to DTH, most
multipoint or broadcast delivered satellite applications analyzed will
benefit from the use of advanced equipment. Some niche sectors, especially
those being capital-intensive, might see a slowdown during the current
economic context, but drivers point to a healthy long term business," added
Placido.
About the Report
"Advanced Satellite Coding and Modulation, 2nd Edition" is a multi-client
report now available from NSR. NSR analyzed the most relevant applications
for the use of standard and proprietary advanced equipment in a
satellite-delivered context. The applications analyzed by NSR include
direct-to-home (DTH) and satellite Free-to-Air (FTA); satellite broadband
and IP trunking; video distribution and contribution; LDPC-coded SCPC
carrier-overlapping; IP trunking; "Headend in the Sky" (HITS); and digital
media distribution applications.
This second edition of NSR's comprehensive study on the advanced coding and
modulation market has expanded in scope and depth, with more granularity in
equipment forecasts for both end-side and teleport-side equipment, as well
as the addition of categories not covered in the 1st edition. This report
is the result of extensive research, development of application-specific
"bottom-up" forecast models and interviews with industry-leading hardware
suppliers and service providers in the sectors of DTH, video broadcast,
satellite broadband, IP trunking, SCPC and digital media distribution. For
additional information on this report, including a full table of contents,
list of exhibits and executive summary, please visit www.nsr.com or call
NSR at 617-576-5771.
About NSR
NSR is an international market research and consulting firm specializing in
satellite and wireless technology and applications. NSR's primary areas of
expertise include emerging technology, IP applications, and broadcast
services. With extensive expertise in all regions and a number of
broadband sectors, NSR is a leading provider of in-depth market insight and
analyses.
Copyright ? 2009 Marketwire
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